In the West, image management is foundational. Political candidates in the US often work with high-profile consultants who ...

In a digital world, where news and misinformation spread quickly, public opinion can also change quickly. Many types of organizations – from public to private – want to have a positive public ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Public relations specialists aim to generate positive ... video scripts and speeches – that are consistent with your client's image and message. Other responsibilities range from acting as ...

Celebrities, politicians, film stars etc also employ experts in public relations for proper management of their long term career and public image. Public relations officers can find lucrative jobs in ...

A public relations veteran shares his thoughts on ... Maintaining a positive public image is hard work for any person or company–but it’s easier if you understand how to get out in front ...