AMR Research has released results of a new study describing CRM implementations. As the chart below shows, nearly one-third of CRM implementations fail:The research suggests that CRM initiatives ...

Customer relationship management (CRM) implementation is a 10-step process for launching CRM software for your business. When implemented correctly, your new CRM will help you manage contacts ...

Recent research suggests that companies contemplating, or already in the throes of, a Customer Relationship Management (CRM) implementation must focus attention on the human and cultural aspects ...

Bohling, Timothy, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani, and Rajan Varadarajan. "CRM Implementation: Effectiveness Issues and Insights." Journal of Service ...

But successful CRM is not simply about implementing a solution. An effective CRM system must complement the people and processes connected with it — a task that is both challenging and rewarding.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0 ...

C RM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

Yet little research into the customer relationship management (CRM) practices of family businesses has been performed. In a matched sample study, ... (CRM) strategy can be derailed because of poor ...

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. That was actually an average of a dozen analyst reports. The numbers ranged from ...

TURIN, Italy--(BUSINESS WIRE)--For the second year in a row, Reply has been positioned as a Leader by Gartner, the world’s leading research and advisory company, in their Magic Quadrant for CRM ...