Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight ...

Businesses of all sizes are recognizing the integral role that strategic planning plays in achieving digital marketing success. From startups aiming for rapid growth to established enterprises seeking ...

Aligning marketing metrics with financial analysis strengthens the credibility of marketing efforts and reinforces their strategic importance within the organization. Practical Steps to Integrate ...

To express how important digital marketing is for finance companies, let’s look at how many people use the internet. According to a CISCO report, 90% of North Americans use the internet, and ...

Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Despite sites like ...

It’s important for investors to take a look at an automaker's marketing strategy to understand how the company differentiates its strategy to market its offerings.