Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight ...

Ali Warwick, head of sales at brand experience agency Strata, has shared a blog with Conference News highlighting the ...

Businesses of all sizes are recognizing the integral role that strategic planning plays in achieving digital marketing success. From startups aiming for rapid growth to established enterprises seeking ...

Aligning marketing metrics with financial analysis strengthens the credibility of marketing efforts and reinforces their strategic importance within the organization. Practical Steps to Integrate ...

To express how important digital marketing is for finance companies, let’s look at how many people use the internet. According to a CISCO report, 90% of North Americans use the internet, and ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Despite sites like ...

Influencer marketing has nearly doubled since 2019, with more and more brands looking to incorporate it as a part of their marketing strategy. Influencers hold a key power that is a fundamental ...

Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics.

Portland, OR, Sept. 26, 2017 (GLOBE NEWSWIRE) -- In the aftermath of Hurricane Harvey, Lone Star RV’s Vice President Scott Byrne is feeling grat ...