In the ever-evolving marketing landscape, few channels have sparked as much hype - and scrutiny - as influencer marketing.

CHICAGO, Dec. 17, 2020 /PRNewswire/ -- According to the new market research report "Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management ...

As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with ...

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a discipline in its own right.

Influencer marketing enables reaching potential customers at every stage of the decision-making process, from when they first become aware of a brand to when they are considering making a purchase.

A study showed that in 2022 influencer marketing is set to reach $16.4 billion and 75% of brand marketers plan to include influencer marketing in this year’s strategy. This type of marketing is ...