As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

Influencer marketing is exploding, but many might wonder about its long-term value. Can that blog post, tweet or Instagram post actually translate into sales? The answer is yes. I founded an ...

Here’s some inspiration to take your influencer-marketing campaigns to new, value-driven heights. Get your priorities straight. It’s key to recognize that the predictive power of values, ...

In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with ...

Following the release of the ultimate influencer program starter kit, Ayaan Mohamud, Regional Vice President, Marketing for APAC impact.com, explains how marketers can use the channel to create ...

Influencer marketing is the perfect way to do just that. Jason Hall is Founder and CEO of FiveChannels , specializing in creating brand awareness, traffic and lead gen, marketing funnels, and more.

Influencer marketing has become a powerful tool for marketers over traditional advertising techniques. An influencer today is a person who has the power to affect the opinion of others and get ...

Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” Statista (Feb. 6, 2024)). In the United ...