The B2B customer journey is often long and complex, involving quite a bit of investigation, research, and analysis on the part of buyers. Given that, retargeting is often a highly effective strategy, ...

In order to build a compelling B2B customer experience, companies need to be aware of the customer journey. The vast majority of B2B buyers do research online before they contact a company and are ...

The analysis and infographic below are taken from B2B Marketing’s latest report CXcellence: How to achieve CX success in B2B. Is the customer experience that important? For starters, let’s examine ...

Today’s B2B buyers increasingly adopting digital throughout every stage of the customer journey. B2B buyers are expecting engaging seamless and consistent experiences across touchpoints, while ...

An infographic (below) from Team4, which was based on this blog post, looks at these immutable foundations. Specifically, it covers eight "laws" of B2B tech marketing: know your categories, the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business to business (B2B) customer journey is far from linear and straightforward ...

There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic.A couple of key points to consider for the journey, according to the infographic ...

Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.

We’re delving into the often hectic and invariably unpredictable world of digital marketing in our newest ‘infographic of the week’, courtesy of (full infographic below). Digital is an ...

I hope this helps companies understand the vital synergy between SEO and the customer journey for B2B SaaS companies. You can create a roadmap to optimize the user experience by mapping and ...