The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

Potential clients say industry expertise is the top thing they look for when evaluating PR agencies. That's according to a survey conducted by the Public Relations and Communications Association ...

Public relations (PR) is not a short-term game. It requires a long-term strategy to help you build a successful and long-lasting brand. Unfortunately, many businesses make the mistake of thinking ...

This article explores the key significance of public relations to organisations, why the PR manager should be an integral part of the C-suite, and the tangible benefits of this strategic positioning.