John Frieda is no stranger to launching effective products for all hair types. The drugstore haircare brand is a household ...

Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

Aside from the standard cut, color, and blowout, many hair salons offer additional services, like a keratin treatment. Keratin is a protein and essential for healthy hair, skin, and nails.

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

Instantly Straightens and Smooths your hair for 4-6 months. Advanced, yet fast and simple to use treatment that instantly straightens, smooths, repairs, conditions, and strengthens the hair using ...

The up-and-coming beauty brand has broken the internet across Europe with its one-of-a-kind at-home Keratin Treatment, selling over 500,000 bottles. After seven sell-outs the viral hair care has ...

Discerning beauty buffs have found the ultimate solution to unruly hair in an affordable at-home keratin treatment, and impressed reviewers say it leaves hair ‘silky straight’ in just one use.

Keratin has been a buzzword haircare ingredient for some time now, especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair ...

Celeb dermat Dr Rashmi Shetty answers your queries on hair loss after pregnancy, unexplained hair fall, dandruff and hair straightening treatments. Your hair won't set after the keratin treatment ...

The FDA has expressed concerns about its presence in products like Brazilian Blowout and keratin treatments, as well as in many chemical hair relaxers. The FDA has discouraged consumers from ...