UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

Kiki Rice is riding high these days. She and the No. 1-seeded UCLA Bruins are in the Final Four for the first time in the ...

With tax season (and March Madness) in full swing, UCLA Women's Basketball player Kiki Rice has found a game-changing ... and the significance of being Jordan Brand's first NIL athlete.

But the other star that dons the letters U-C-L-A across her chest, KiKi Rice, is ready to take ... is something that none of us take lightly.” Rice signed with Jordan at the young age of 19 ...

UCLA Bruins guard Kiki Rice knows that when March Madness arrives, so does the pressure. Rice, who is in her third season with the Bruins, has earned several honors during her tenure, including ...

After a dominant first-round win, UCLA’s Kiki Rice and Janiah Barker made one thing clear: March is not about comfort, it is about staying locked in. Mar 21, 2025; Los Angeles, California ...

After leading the Bruins with 45 points in the first two rounds, guard Kiki Rice watched the end of the 78-69 Sweet Sixteen from the bench after she fouled out. “It was really tough just sitting ...

With tax season (and March Madness) in full swing, UCLA Women's Basketball player Kiki Rice has found a game-changing ... and the significance of being Jordan Brand’s first NIL athlete.