Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

To equip the sales team to streamline the sales process and close more deals, the marketing team needs to create a variety of content types that meet leads' needs and answer their questions throughout ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.