Kraft Mac & Cheese is bringing back its iconic SpongeBob Squarepants shape after it was quietly discontinued years ago and fans begged for its return.

You might think that the Kraft Mac and Cheese character shapes are only for kids, but think again. They hold extra cheese on top of being more fun.

Either way, Kraft Mac & Cheese said it is listening to its fans and bringing back the beloved SpongeBob SquarePants version. Kraft said it received “unprecedented demand - thousands of fans took ...

Other Kraft Mac and Cheese shapes have included Paw Patrol, Pokémon, Frozen, Black Panther, Monster's University and Star Wars. US Femail Weekend Features Project.

Besides the taste, Kraft is rethinking the strategy behind its pasta shapes. For the past three decades, Kraft Mac & Cheese has been sold in more than 40 licensed designs, ranging from "Rugrats ...

With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies. Kraft Mac & Cheese testing limited time shapes, flavors | Shareable Stories ...

For Kraft Mac & Cheese’s newest release, the 87-year-old brand is taking a page from hip streetwear companies. Kraft Mac & Cheese is trying to maintain its dominance with flavor drops and new shapes ...

Besides the taste, Kraft is rethinking the strategy behind its pasta shapes. For the past three decades, Kraft Mac & Cheese has been sold in more than 40 licensed designs, ranging from “Rugrats ...

With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies. Kraft Mac & Cheese testing limited time shapes, flavors | Money | news8000.com ...

New York (CNN) — With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies.