Giant Food Stores has unveiled a new name and logo. The chain of grocery stores is now called The Giant Company, and its logo is designed with oversized red letters, including a subtle leaf motif ...

A business logo uses the name of the company, letters and images to create an image easily recognized by potential customers. Take a look at logos on products, on company signs or through the ...

Letter selection: Choose the right letters based on your brand’s name, initials, or values.The selected letters should be distinctive and easily associated with your business. Font choice: The ...

Why Kia’s confusing new logo might actually be good for business. A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.