To launch the company's first national campaign, it chose Levi Dylan, Bob Dylan's grandson, a model and actor who appeared in the movies "Mighty Oak" and "12 Mighty Orphans." The spring campaign ...

The jeans follow after the exact Levi’s Dylan wears on not one but two album covers, The Freewheelin’ Bob Dylan (1963) and Another Side of Bob Dylan (1964), right down to the custom U-shaped gussets ...