You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

The Likert Scale Revisited: An Alternate Version Gerald Albaum University of Oregon. Introduction. Marketing researchers have available for their use in measuring attitudes or components of attitudes ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...

Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales? Catherine Roster and Gerald AlbaumUniversity of New Mexico. Robert ...

The Likert Scale is one of the essential tools among psychologists and other social science researchers. The simple idea behind the Scale, developed in 1932 , is that many human experiences are ...

Dr. Jadvar comments on a study comparing the new PI-RADS scale with the standard Likert scale for prostate cancer localization. News & Perspective Drugs & Diseases ...

The tracing study revealed that the proportion of >0.5 cm 3 tumors increased according to the upgrade of Likert scores (score 1 or 2: 33 %; score 3: 68.8 %; score 4 or 5: 90.9 %, χ 2 test, p < 0. ...

This article reports on three phases of the development of a Likert-type scale measuring heterosexual attitudes toward homosexuality. Phase 1 describes the development of the scale. Item analysis ...