You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name.  In its traditional form, a researcher presents a statement followed by five ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

The Likert Scale Revisited: An Alternate Version Gerald Albaum University of Oregon. Introduction. Marketing researchers have available for their use in measuring attitudes or components of attitudes ...

Catherine Michalopoulou, Maria Symeonaki, Improving Likert Scale Raw Scores Interpretability with K-means Clustering, BMS: Bulletin of Sociological Methodology / Bulletin de Méthodologie Sociologique, ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...