What is the “long tail” of paid search, and why does it matter? Chris Anderson coined the long tail concept in a 2004 Wired magazine article. Anderson’s original argument applied to online ...

When Wired Magazine published an article called "The Long Tail," it immediately became a phenomenon on the order of Malcolm Gladwell's "The Tipping Point." In the October 2004 article, Wired ...

There's a new opportunity online and it's looking "fatter" than the Long Tail. ... All they need are modest successes to either earn a nice side income or replace a full-time income altogether.

SPOTTING A TAIL Some models assume that financial data follow a typical bell curve (black), with data points clustered around an average and then tapering off quickly to either side. But a handful ...

Chris Anderson’s The Long Tail does something that only the best books do—uncovers a phenomenon that’s undeniably going on and makes clear sense of it. Anderson, the Wired editor-in-chief ...

The Long Tail side of software will almost certainly be Web-based because the Web lowers the barriers to adoption of software. There will always be some software best delivered as packaged bits.

In the piece McWilliams explains why Alibaba's long tail dwarfs Amazon's. ... and that allowed Amazon to establish the supply side of its business model fairly easily.