Then again, the view from the long tail depends on which end of it your product resides. Take Stephen Downes, a senior officer of Canada’s National Research Council, whose arcane, overlooked ...

Instead, “long-tail” actually refers to the shape on the distribution graph that represents the search volume for these highly specific keyphrases: a long and skinny tail at the end of the ...

The following MBW Explains article was written by Will Page, the author of ‘Pivot: Eight Principles for Transforming Your Business’ and the former Chief Economist for both Spotify and PRS for ...