A luxury brand may select a brand color that becomes synonymous with the brand - think ‘Hermes orange’ and ‘Boodles pink’ - yet luxury brand logo design is often black and white or dark grey.

‘Quiet luxury’: No flash, no logos, but big-time style Actor Gwyneth Paltrow at the courthouse for her trial in Park City, Utah on March 28, 2023, from left, March 21, and on March 27.

How you view a logo could be a trademark on how you live, according to a new study. The authors looked at three categories of luxury goods: designer handbags, high-end vehicles and men’s shoe… ...

They’re the biggest of brands. But with no logos. And that’s the whole point. Call it stealth wealth or quiet luxury. For the rich and those who aspire, logo-free, low-key fashion with … ...