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The collaboration, Sioux's first new recording in nine year, is currently soundtracking an advert for Magnum ice cream. Talking about ... boost after fronting TV ads for Country Life butter.

Focusing on premium formats, Magnum has integrated an audio “crack” into its latest OOH campaign in Dublin, bringing its signature “Chocolate Crack” to life in a way that is bold as it is emotive.

Magnum has launched a “multisensory” advertising campaign that broadcasts the “unmistakable sound of its signature chocolate crack” to car radios when they pass billboards promoting the ice cream ...