A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

The public relations major prepares students for a career in the growing field of public relations by integrating theory and practice in its curriculum. Students learn the foundational principles of ...

Unsplash+ PR teams at leading tech companies now use A.I. tools to analyze media sentiment, predict emerging trends and create targeted content. For example, Microsoft‘s communications team ...