Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

market researchers must segment and survey a wide range of stakeholders and customers, all of whom will have direct impact on new product potential. Over the past decade 99 per cent of drug trials ...

When you can adjust your messaging, content, or offer dynamically, marketing becomes both personalized and truly predictive. Segmentation has moved beyond basic labels. It now depends on how well ...

In the month of April 2025, Maruti Suzuki remained India’s largest carmaker by volumes while M&M emerged as India's ...

Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use ...

The Best’s Market Segment Report, “Market Segment Outlook: Chile Insurance,” notes that the country’s insurance penetration rate has grown modestly, and while it is higher than most Latin ...

In its new Best’s Market Segment Report, “Market Segment Outlook: Gulf Cooperation Council Insurance,” AM Best notes current economic conditions remain resilient to regional geopolitical ...

In its Best’s Market Segment Report, "Operating Performance of UAE Insurers Remains Resilient Despite Unprecedented Rains," AM Best notes in the face of changes in the nature and frequency of ...