One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

A written market segmentation plan that has measurable targets attached to specific customer groups can help a business maximize profits. The more a business' owners understands the market, the ...

Segmentation is a technique used to identify and satisfy the needs of specific groups of customers with similar requirements within a market. Segmentation is an alternative to offering a "one size ...

Lifestyle segmentation considers what sorts of lives the people in a business’ target market lead. This may take into account hobbies, sporting interests and other things customers do in their ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new market segmentation study on the metal fabrication industry.

Market segmentation theory is part of a greater attempt to understand the economy based on how bonds are performing. Read on to learn more. S&P 500 +---% | Stock Advisor + ...

The answer is market segmentation through product differentiation. Apple is a very highly regarded brand (as it should be) and can charge premium prices for its products.

Is market segmentation being used effectively to save energy? “Segmentation is underused in energy efficiency,” according to efficiency researcher Jane Peters.