Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers ...

Segment marketing, the strategy that divides target consumers into subgroups based on gender, age, income or another parameter, and crafts different messages to these groups, Vapulus explains.

Lifestyle segmentation considers what sorts of lives the people in a business’ target market lead. This may take into account hobbies, sporting interests and other things customers do in their ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new market segmentation study on the metal fabrication industry.

This market segmentation study offered predictive insights on: Leveraging co-joint analysis to divide a category into different levels ...

The answer is market segmentation through product differentiation. Apple is a very highly regarded brand (as it should be) and can charge premium prices for its products.

Is market segmentation being used effectively to save energy? “Segmentation is underused in energy efficiency,” according to efficiency researcher Jane Peters.

Market segmentation theory is part of a greater attempt to understand the economy based on how bonds are performing. Read on to learn more. S&P 500 +---% | Stock Advisor + ...

Tesla has been selling an all-electric luxury SUV, the Model X, since 2015. The vehicle has done relatively well in the market, helping Tesla to deliver a record 100,000 vehicles in total for 2017.