Social Media Examiner released their 2014 Social Media Marketing Industry Report that surveyed over 2,800 marketers in order to understand how they are using social media to grow and promote their ...

Social media spending as a percentage of marketing budgets will more than double over the next five years according to new results from The CMO Survey. Responses from 468 top marketers in February ...

IPG Mediabrands, a media planning-and-buying group within ad-agency giant Interpublic Group of Cos., has begun what it says will be a quarterly report comparing top social media platforms ...

To those who claim to know everything and to all others among you, here are 4 things marketers may not know about social media marketing: 1. Use brain science to ‘make’ people trust your brand.

View all. Kenneth Burke, director of marketing for Text Request, said that for his B2B software company’s goals, Quora has been the most successful social media channel.“Someone asks a ...

In the middle of the real social-media boom, advertisers and marketers are still getting a feel for how it can best be used to reach their audiences. Curtis Hougland, the CEO of the PR firm ...

No one really wins when a pandemic hits, but 2020 has been huge for social media. As a result, the shift of living our social lives online instead of IRL has sustained an alarming acceleration period.

eMarketer reports that Simply Measured research on 350 social media marketers found 61.1% said measuring ROI was their top challenge, with securing budget and resoures coming in a distant second at 38 ...

“The Growing Power of Organic Social: 5 Key Themes for Marketing Leaders” includes online survey results from 100 U.S.-based senior marketing leaders involved in brand social media activities. Ipsos, ...

Einstein Vision for Social Studio is currently available for Twitter and will later be available for other social platforms. It gives marketers access to four types of image libraries, including ...