Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

And that means improved opportunities for using public relations as a bigger part of your marketing mix. PR is an excellent tool because it gives you exposure you don't have to pay for directly.

KPS3, a full-service marketing and communications firm, has promoted Nicole Shearer, APR to associate vice president of public relations.

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Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support ...