Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step guide to local marketing success appeared first on MarTech.

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Engaging corporate awareness providers aligns with our ... challenges in executing marketing strategies; fluctuations in capital markets; economic and geopolitical uncertainties; regulatory ...

A 360 campaign is not just about being everywhere and meeting the buyer on every channel; it is more about consistent messaging, thoughtful progression and context-awareness. Orchestrating 360 ...

Chandler will spearhead efforts to inspire international travel to the United States through innovative campaigns and by ...

One of the most critical aspects of any successful marketing ... to brand awareness, lead generation, reputation management, or increased conversions, determine them ahead of time. Doing so will not ...

Despite this, awareness campaigns continue to dominate the landscape of modern marketing and communication ... and without follow-up strategies or ongoing engagement, the impact dissipates.