With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. But how did we get here?

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

To boost perceptions of content quality and range, Channel 5 has rebranded to 5 across its linear, streaming and digital platforms.

and uses AI to automatically modify marketing copy for different marketing channels and can personalize marketing content for different customer types. Cho, Tofu co-founder and CEO, said that ...

Here are some tips for brands looking to better understand co-op programs: Look to partner with a marketing channel expert who can develop online digital processes for your brand. A partner can help ...

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Search Engine Land » SEO » MTA vs. MMM: Which marketing attribution model is right for you? Chat with SearchBot Please note that your conversations will be recorded. Measuring marketing ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...