Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever ...

Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing ...

SMS is a rewarding marketing channel because open rates are high (a whopping 98%, compared with email's 26.8%) and high open rates equal high engagement rates. Through SMS, your audience can connect ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel. Forget the semantics, the choice is which combination of channels is best ...

‘Multichannel marketing’ (MCM) is a term today's pharma marketer often considers synonymous with using digital channels to communicate with a customer. Yet the truth is that MCM has existed ...