Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

A third of pharma companies will be spending more than half of their marketing budget on digital channels over the next three years, according to a new report. The Indegene Pharma Marketer 2020 ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

"It's one thing to sign up resellers for a channel program like ours,"said Eric Rice, Alabanza's vice president of sales and marketing. "It's another to sign them up and give them the tools they ...

“We’re excited to add that capability to our well-established marketing services for both technology vendors and solution providers. This is a significant investment for The Channel Company in ...