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For Adobe, the payback isn’t coming just from the B2B marketing segment. Adobe naturally wants to fill a gap in its lineup and capitalize on B2B marketing’s growth trajectory; Forrester is ...
The following ten charts provide insights into how AI is transforming marketing: 21% of sales leaders rely on AI-based applications today, with the majority collaborating with marketing teams sharing ...
“As we work to lead the AI-based transformation of marketing, we’re excited to partner with Google Cloud and SADA to chart the future on AI.” Stagwell unveiled its marketing cloud at CES in 2022 and ...
Despite the invaluable benefits of adopting cloud computing to enrich marketing efforts, there are important considerations one must bear in mind when deploying.
Leaked org charts show Oracle's cloud leaders after major organizational changes at the company. Oracle earlier this week began layoffs that could affect thousands of employees globally.; The cuts ...
CAMPBELL, Calif.--(BUSINESS WIRE)--8x8, Inc. (NYSE: EGHT), a leading integrated cloud communications platform provider, today announced that Archway Marketing Services, a leading provider of ...
Salesforce today announced Marketing Cloud Next, a major evolution of its marketing solution powered by autonomous artificial intelligence agents. Built natively on the Salesforce Platform, Marketing ...
When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships.But there had to be sound ...