Learn more about the program structure and requirements. Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or ...

Greater Bakersfield Chamber In the latest edition of Chamber Perk, Greater Bakersfield Chamber President and CEO Janelle ...

Marketing is the process whereby organizations anticipate and adapt to environmental change. Accordingly, successful management of the marketing process requires an appreciation for and understanding ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing ... that marketing management is somehow ...