Principles of Marketing Management. ... Understanding the external factors in the marketplace is an essential task in the marketing management process as it helps to quantify estimates of market ...

LONDON--(BUSINESS WIRE)--A leading market intelligence company, Infiniti Research, has announced the completion of their latest article on the major benefits of a marketing management process. The ...

The Marketing Management Process. Marketing managers come in a bewildering variety: product marketers, online marketers, channel marketers, event maketers, market researchers, ...