The marketing mix is a term coined by Neil Borden in a 1948 article called, ... The 5Ps Marketing Mix. This model was proposed in 1987 by Vaughan Judd (Differentiate with the 5th P: ...

When the 5Ps of marketing are in harmony, businesses can achieve better results with an effective marketing framework. The 5 Ps of marketing form a crucial part of a successful marketing mix strategy.