MARKETING MIX: Book of the week Whether you’re a marketing student, small agency outfit or a corporate executive,The Marketing Game by Eric Schulz (Kogan Page, pounds 19.95) is a comprehensive, ...

In my new book, "Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth," I write about the power of using your marketing mix to identify game-changing opportunities for your business.

Most of us who have had the experience of reviewing marketing mix models, and consequently their predictions and forecasts, have always known there were gaps. For example, for years I reviewed models ...

Rethinking The 4 P's In The Digital Marketing Mix. ... (Apple and Google Play), software and e-books are examples of products that were not available in the traditional marketing era.

Businesses use the marketing mix to determine how to promote and position their products to appeal to their target audiences. However, marketing services – rather than products – requires a ...

The concept of the maturity stage of the marketing mix is based on ... "The Making of a Bestseller," "Inside Secrets to Venture Capital," "Attracting Capital from Angels" and his latest book, ...