MARKETING MIX: Book of the week Whether you’re a marketing student, small agency outfit or a corporate executive,The Marketing Game by Eric Schulz (Kogan Page, pounds 19.95) is a comprehensive, ...

In my new book, "Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth," I write about the power of using your marketing mix to identify game-changing opportunities for your business.

Book a FREE solution demo to learn more about our marketing mix solutions. The Solution Offered : Quantzig's marketing mix experts helped the sports apparel manufacturer to adapt to the rapidly ...

Most of us who have had the experience of reviewing marketing mix models, and consequently their predictions and forecasts, have always known there were gaps. For example, for years I reviewed models ...

Using the marketing mix as the foundation of your business strategy to develop products, services and messaging that resonate clearly with your target market is essential. A critical element of ...

Rethinking The 4 P's In The Digital Marketing Mix. ... (Apple and Google Play), software and e-books are examples of products that were not available in the traditional marketing era.

Speak to our experts to learn more about marketing mix optimization. This marketing mix modeling engagement provided benefits that helped the client to: 1: Reduce marketing costs by 60% 2: ...