Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving digital world, the traditional marketing mix of the four Ps ...

The fourth element of the marketing mix, place, is also sometimes called "distribution." This simply says that products must be easily accessible to consumers.

What Does a Marketing Mix Consist of in ... A fashion company may, for example, ... The Marketing Mix (The 4 P's of Marketing) Learn Marketing: The Marketing Mix: Product, Price, Place and ...