Save guides, add subjects and pick up where you left off with your BBC account. Price: amount paid, influenced by costs, quality, brand, and demand. Pricing strategies: skimming, cost-plus ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Here are four ways companies can evolve their pricing strategy to compete in a volatile economic environment: 1. Create ...

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...