The 4 Ps of marketing are product, price, place and promotion. They’re often referred to as a marketing mix, summarizing the key elements of a marketing strategy.

In the marketing mix, promotion is a combination of ... The specific communication methods chosen are dependent on factors such as product place decisions and the marketing budget. For example, ...

Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

The term “marketing mix” is often used as shorthand for the Four Ps of marketing: product, placement, price and promotion. We’re also including the concepts of people and performance.