Other companies in the mar tech stack (think Salesforce or Microsoft) have built generative AI tools to help customers query their models instantly, from media plan adjustments to board report ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Elements of the marketing mix Inform and implementing business decisions Adapting in response to market factors How the marketing mix differs How the marketing mix differs based on the type and ...