The marketing mix is defined as the "4 Ps" of marketing: product, price, place and promotion. An extension of the "4 Ps" is positioning, people and packaging. Write a one- or two- sentence ...

Instead, according to Cegedim Strategic Data, drugmakers have slashed support for samples over the last four years as they rethink what once was an essential part of their marketing mix: CSD found a ...

Most of us who have had the experience of reviewing marketing mix models, and consequently their predictions and forecasts, have always known there were gaps. For example, for years I reviewed models ...

The integration of performance into the marketing mix is a powerful way to align your organization with the evolving demands of the digital world and secure a lasting competitive advantage.

If you engage multiple suppliers, they'll almost certainly provide inconsistent information for identical marketing decisions across different brands or products. An in-house process, on the other ...