Devise marketing mix strategy About Quantzig. Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix strategy engagement on the electronic parts market. A ...

This is, of course, the goal of any marketing strategy, but a marketing mix framework allows a business to use best practices in order to introduce a new product or service to the public.

Planning for marketing has to include a strategy for dealing with competition. If a competitor already occupies a target market with the company's proposed marketing mix, meeting sales targets ...

Understanding your existing marketing mix, backed by strategy, will help you ask the right questions to find a platform that delivers what you need.

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

The structural equations are developed using a theoretical model of optimal competitive marketing mix, and are estimated using business-level PIMS data, which consists largely of industrial, durable ...

When developing your next marketing strategy, consider the four Ps of marketing, much like links in a chain. When one link moves, it affects all other parts of the chain, leading to other movements.

Find the Mix That's Music to Your Audience's Ears. Like most business initiatives, any marketing strategy is a financial investment as much as a creative endeavor. To strike a balance for your content ...

Five Strategic Shifts In Influencer Marketing. When our company was founded in 2014, the landscape was different—social media was still finding its place in brand strategies, and influencer ...