Devise marketing mix strategy About Quantzig. Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix strategy engagement on the electronic parts market. A ...

Understanding your existing marketing mix, backed by strategy, will help you ask the right questions to find a platform that delivers what you need.

Planning for marketing has to include a strategy for dealing with competition. If a competitor already occupies a target market with the company's proposed marketing mix, meeting sales targets ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Drive Growth With The Perfect Marketing Mix If you’re looking to amplify your marketing strategy and get added uplift, it’s essential to look beyond just one or two channels.

The structural equations are developed using a theoretical model of optimal competitive marketing mix, and are estimated using business-level PIMS data, which consists largely of industrial, durable ...

When developing your next marketing strategy, consider the four Ps of marketing, much like links in a chain. When one link moves, it affects all other parts of the chain, leading to other movements.

The four Ps—product, price, place, and promotion—create a winning marketing strategy by balancing these elements. Consumer law protects buyer rights. A poor mix leads to failure.