For a marketing mix model to be accurate, it must be truly omnichannel. That includes data that reflects consumer sentiment—even it's less black and white. ... For example, for years I reviewed models ...

Ever since Neil Borden coined the term “marketing mix” in 1949, companies have searched for ways to analyze and refine how they market and promote their products. For a long time, the leading ...

In today's rapidly evolving digital world, the traditional marketing mix of the four Ps (product, promotion, placement and price) is no longer adequate.

NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global c ...