When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

Data from a performance measurement solution that demonstrates Marketing's impact on revenue can give CMOs the proof points they need to "defend the spend," which is important. But less focus on the ...

Without metrics to track performance, marketing and business plans are ineffective. Businesses need to know which success factors require measuring, and they must understand the differences between ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

Amidst Industry Cuts, Results Show Marketers That Invest Over 10 Percent on Measurement are 3X More Likely to Beat Their Sales Targets by 25 Percent September 12, 2017 (STERLING, Va.) – Neustar ...

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, ...

Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides A lot has been written about the impact of the COVID-19 pandemic on ...

STERLING, Va.--(BUSINESS WIRE)--Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for ...

Performance Marketing Insider Summit December 14 - 17, 2025, Deer Valley. Recently Concluded Events Publishing Insider Summit ... Underpinned by the measurement difficulties and costs, ...

Measured, the only media optimization platform powered by incrementality, today announced three strategic executive hires including Mahesh Jeswani as SVP of ...

Measurement companies that help track outcomes are making it rain. On Thursday, CTV performance advertising company tvScientific announced a $20 million Series A led by Norwest Venture Partners, ...