Will measurement actually change investment in Marketing ... Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing Performance Management, Laura has published four books and ...

Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.

Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first priority was measurement. However, the study revealed that not just any kind of measurement ...

creator marketing has lacked the measurement standards needed to match its impact. CreatorIQ was built for this moment—to give marketers a system they can trust to benchmark performance ...