Best-in-class (BIC) marketers excel at alignment and accountability: They know to align with the business outcomes that matter to the C-suite, and they know what to accordingly measure. (To learn ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

Data from a performance measurement solution that demonstrates Marketing's impact on revenue can give CMOs the proof points they need to "defend the spend," which is important. But less focus on the ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, ...

Amidst Industry Cuts, Results Show Marketers That Invest Over 10 Percent on Measurement are 3X More Likely to Beat Their Sales Targets by 25 Percent September 12, 2017 (STERLING, Va.) – Neustar ...

Marketing mix models (MMMs) help companies measure marketing performance across channels, but traditional versions have struggled to accurately measure digital and AI-powered campaigns.

STERLING, Va.--(BUSINESS WIRE)--Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for ...

Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides A lot has been written about the impact of the COVID-19 pandemic on ...

RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company, today announced the launch of its Marketing and Analytics Clean Room. This first-of-its-kind solution combines Neustar and ...

Abstract. Local governments are adopting performance measurement and management (PMM), but often in a manner more ceremonial than instrumental. This article conceptualizes PMM as organizational rules ...