Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study ...

Our performance management study first explored the role of marketing operations (marketing ops) in 2007. It found that companies were beginning to explore adding marketing ops to the marketing ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

Once the entire marketing team is able to track and measure the results of their activities, ... You can watch the full webinar, Marketing Performance Management ...

There is a simple model for taking the new focus on marketing performance management into action and not just wasting words or a playing ... customers’ needs and experiences. 2. Six dimensions of ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

Amidst Industry Cuts, Results Show Marketers That Invest Over 10 Percent on Measurement are 3X More Likely to Beat Their Sales Targets by 25 Percent September 12, 2017 (STERLING, Va.) – Neustar ...

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, ...

Marketing mix models (MMMs) help companies measure marketing performance across channels, but traditional versions have struggled to accurately measure digital and AI-powered campaigns.

Rockerbox, the leading marketing measurement platform, today announced the release of the Unified Measurement Playbook, an innovative guide designed to help marketers streamline their approach to ...