Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

As digital fatigue sets in, businesses are turning to tactile marketing to make a lasting impression. In a world saturated ...

Marketers will need to make obvious shifts in promotional spending ... Understanding and Adaptation Marketing strategies were not conceived with disruptors like the coronavirus even remotely in mind.

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

In a market bustling with competition, brands constantly seek innovative ways to outshine their rivals. One method that has stood the test of time is the use ...

Retail businesses are embracing technological advancements to enhance customer experiences and optimize performance. In his latest research, Sucharan Jandhyala explores how advanced customer tracking ...

Marketing leaders must carefully balance promoting eco-friendly initiatives ... the members of Forbes Communications Council explore strategies for building authentic, effective green marketing ...

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.