The Gist. Essential insights. Consumer research offers crucial insights into customer needs, trends and purchasing behavior, guiding effective marketing strategies.

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

Research can help you understand consumer behavior and brand perception. However, the key is identifying what learnings and insights are the most relevant for business opportunities.

It recommended reorienting consumer research plans around on-the-ground qualitative research, using grassroots marketing, and building feedback loops with consumers to understand their full lifestyle ...

In a statement issued on Tuesday, the research and marketing intelligence firm said its services, which cut across qualitative and quantitative research, consumer behaviour analysis, and strategic ...

Indranil Goswami Associate Professor of Marketing Expertise: motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination ...

In this episode of FoodNavigator-USA’s Soup-To-Nuts Podcast, Attest Chief Commercial Officer Todd Fellerman shares insights from the consumer research company’s report published Sept. 13 ...

SMIs have revolutionized marketing, shaping consumer behavior, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ...

Anyone working in fields in which psychology intersects with business—marketing, marketing research, or advertising—should be familiar with Ernest Dichter. Before Dichter, what Franz Kreuzer ...

She brings with her more than a decade of experience across multiple consumer insights disciplines – including market research, consumer behavior and data analysis – for prominent food brands ...