Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Ever gone to a store for one item but came back with it and something else because it was cheaper together? That’s price ...

In this replay, you’ll learn what successful B2B companies have done during past market dips to not only stay afloat, but ...

When asked which IT vendors drive the strategy that decides where networking is going, a lot of enterprises said IBM, which ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few of the ways senior ...

There’s a strong correlation between effective omnichannel strategies and increased sales. 5. Define effectiveness: Marketing effectiveness has become a culture in B2C marketing and our ability ...

Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game. The post Could AI be what finally aligns marketing and sales teams? appeared first on MarTech.

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.