Trends come and go, but basic marketing concepts are forever. Back To The Basics. ... All of these marketing strategies use words and colors to reach an audience and impact their mindset or behavior.

Gaining expertise in digital marketing can truly transform the game, equipping them with the essential tools and strategies to differentiate themselves in an increasingly competitive landscape.

Enter Plan B: taking a closer look at the basic marketing strategy fundamentals that drive tactical decisions. Though there are many tributaries leading to the ultimate performance of a campaign or ...

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say… ...

Create a clear message. Don’t neglect the basics of good messaging. No amount of analytics will help if your marketing strategy doesn’t resonate.

But in 2025, we’re going to see a lot more “back-to-basics” marketing. This shift is all about addressing the right audience with the right content in the right place at the right time. Going “back-to ...

Your app is competing for visibility with 1.82 million other apps if it’s on Apple’s App Store, or 2.7 million apps if it’s on Google’s Play Store. That’s tremendous competition. Marketing your app ...

Courses in the program are centered around digital marketing strategy basics, search engine marketing and optimization, multichannel marketing campaigns and marketing and customer analytics. This ...