Every digital marketing campaign comes down to selecting the right strategy, applying the right tactics, and using the right metrics to measure campaign results. But how do marketers decide which ...

Marketing is no longer a medium where you have a forced, owned audience. Build a strategy that focuses on earning attention and execute on it in a way that is worthy of that attention. Don’t ...

Marketing Strategy Resources for the Marketing Professional Resources MarketingProfs know that the most effective, successful marketing plan includes a thorough marketing strategy. Our comprehensive ...

The marketing strategy behind a small business product or service moves through multiple phases before it successfully generates consumer interest in the product. The key phase -- and often the ...

Marketing strategies differ from one business to the next and should be customized to suit the needs of the particular company. Chron Logo Hearst Newspapers Logo. Skip to main content.

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Most of us would be lost without our smartphones, tablets and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any ...

A marketing strategy will detail the advertising, outreach, and public relations campaigns to be carried out by a firm, including how the company will measure the effect of these initiatives.

A step-by-step guide in implementing AI marketing strategy in your organization. 1. Define Marketing Goals and KPIs. Clearly outline marketing objectives that AI will support, such as lead ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.